Intertextuality in Music Videos

Intertextuality is when a text's meaning (story, book, article, song, video, movie) is influenced by another text. intertextual references can be subtle or obvious. The key idea is that these intertextual references allow for a deeper understanding of the text.

Intertectual thinking can also be looking at patterns of events across stories, or looking at how designers/directors/authors have chosen to convey ideas about the same topic in different ways.

Saturday Night Fever and Mark's and Spencer's advertisement:

Saturday Night Fever 

Mark's and Spencer's advertisement.

Both of theses videos use the same song "You Should be dancing" which was released in 1977. In both of these videos the people are dancing in slightly similar way which shows intertextuallity because the dancing crosses over in both of these videos. Also, in the Saturday Night Fever music video the famous actor of the time period, John Travolta stars in it, therefore when people of today's time (30+) see the Mark's and Spencer's advert they will be reminded of Saturday Night Fever, bringing back memories and taking them back to when they were younger. 

 Eye of the Tiger - Survivor, Roar - Katy Perry and We are the Champions - Queen.  

Eye of the Tiger - Survivor

Roar - Katy Perry

We are the Champions

All three of these music videos contain intertextuality. The main way that intertextuality is found in this music video is by listening to the lyrics that all three of these videos have the element of singing about being 'winners of life' which makes the artists/bands in all three videos seem powerful and strong willed. Intertextuality can also be found by listening to the lyrics of Roar by Katy Perry and Eye of the Tiger by Survivor. Both of these videos contain lyrics that talk about having the 'Eye of the Tiger' again, which is an example of intertextuality as the lyrics cross over in both videos. Another example of intertextuality within these music video can be found in Eye of the Tiger and We are the Champions as these are both well known anthems.