As soon as the music starts in this music video we are able
to establish that this song/music video is from the pop genre. The music is
upbeat and makes you want to dance and this is commonly used in the pop genre
because this genre is known for having a fun feel to it and making people feel
happy.
The use of close up on Jessie J's face helps to make the video seem more fun as she pulls different facial expressions that fit with what is being sung. The movement of the camera using a range of in and out shots also helps the music video to appear more fun as the camera is not just fixed onto one thing.
As Jessie J peers into the different doors we can see different types of (stereotypical) people in each room. Not matter who is in the room Jessie dances in the room with the people and this tells us that she is able to have fun and feel comfortable to dance in a room with people she doesn't know and would not relate to, which sends out a message of having fun not matter who you're with, what situation you are in or how you feel about yourself. This is a common message that is given off in the pop genre, to be confident and happy not matter what situation you are in or may be facing. The lyrics "It's my party, I do, do what I want. So while you sit and watch me I keep dancing alone, da-dancing alone. So put this record on and keep it going 'til I say, Stop!, If you were wondering if I give a damn, well, I do not" also links to this feeling and message that people should be happy and confident with who they are.
In the different rooms not all of the people are stereo-typically wearing colourful clothing to fit in with the pop genre, however we still can tell that this song is from the pop genre because they are all wearing 'party' like clothing that fits in with their stereotypical group (this being things such as dark clothing for the room of people full of 'emos' and bright clothing for the more 'pop' genre people), again this relates to the message of feeling confident in yourselves not matter what people think/says, this is going to impact the audience in a positive way as they are being told (indirectly) in the video to be positive about themselves and be happy with the way they look. The editing is also fast paced fitting in with the norms of music videos from the pop genre.
The use of close up on Jessie J's face helps to make the video seem more fun as she pulls different facial expressions that fit with what is being sung. The movement of the camera using a range of in and out shots also helps the music video to appear more fun as the camera is not just fixed onto one thing.
As Jessie J peers into the different doors we can see different types of (stereotypical) people in each room. Not matter who is in the room Jessie dances in the room with the people and this tells us that she is able to have fun and feel comfortable to dance in a room with people she doesn't know and would not relate to, which sends out a message of having fun not matter who you're with, what situation you are in or how you feel about yourself. This is a common message that is given off in the pop genre, to be confident and happy not matter what situation you are in or may be facing. The lyrics "It's my party, I do, do what I want. So while you sit and watch me I keep dancing alone, da-dancing alone. So put this record on and keep it going 'til I say, Stop!, If you were wondering if I give a damn, well, I do not" also links to this feeling and message that people should be happy and confident with who they are.
In the different rooms not all of the people are stereo-typically wearing colourful clothing to fit in with the pop genre, however we still can tell that this song is from the pop genre because they are all wearing 'party' like clothing that fits in with their stereotypical group (this being things such as dark clothing for the room of people full of 'emos' and bright clothing for the more 'pop' genre people), again this relates to the message of feeling confident in yourselves not matter what people think/says, this is going to impact the audience in a positive way as they are being told (indirectly) in the video to be positive about themselves and be happy with the way they look. The editing is also fast paced fitting in with the norms of music videos from the pop genre.
Chloe the attitude of the pop genre is clear through your analysis.
ReplyDeleteYour reference to 'stereotypical' people featuring in the music video is interesting - can you include specific examples of their gender/age/ethnicity and appearance, possibly in their 'party' dress-code?
How do these choices impact audience reception and attraction?