Audience

The target audience for our music video is teenage girls aged 13-20. The way in which we would like our target audience to react would be in a positive way as our music video is going to be created with a sense of escapism and purely for the audience’s entertainment. The genre that our chosen song of 5 Seconds of Summer - ‘Good Girls’ is pop/rock, therefore the way that the sense of escapism will come across in our music video is mainly through the mise en scene, having the pop feel conveyed through the song’s lyrics and upbeat tempo with a hint of rock reflected through the costume and makeup. 

The reaction that we would like the audience to have is a positive one as our aim of our music video is mainly to build up the spirits of the audience and to allow them to have a sense of escapism. We would hope that there would be no negative reactions to our music video as we are not including any controversial ideas within the lyrics of the song nor in the visuals of the music video.