Making of the Music Video

BEFORE

AFTER

After uploading the shots onto FinalCut Pro, we tried out different levels of exposure and colours to try and make the video colour and style appear softer so that it could fit more into the 'girly' theme of our video.

We adjusted the shadows, highlights and mid tones (-3, -27 and 19) and the warmth of the colour for it to appear softer.

The opening shot shows the girl (main character) lying on her bed with the camera at a bird eye view angle. The miss-en-scene fits well with the genre and target audience. The colours are happy and girly (purple, white, pink, baby blue). The shot also lets the audience question "what is she thinking of?" which is good because it would make them want to watch it and follow the narrative of our music video.

In this section of the music video, the music purposefully goes distorted, as if a microphone has been covered. Therefore we have a shot of the couple covering the camera with their hands when they kiss. To emphasise the "distortion", we added the 'Bad TV' effect on Final Cut Pro the part where their hands go up.

We decided to change the yellow hue of the video into a white hue. We got the inspiration from the music video 'Begin Again' by Pop Artist Taylor Swift. The white hue adds a soft, romantic element to the music video, which suits the young female target audience.

An idea that we had (to add to the realism of the music video) was to incorporate "documentary like" videos of the couple. For example: 

This idea is also similar to the music video for 'Video Games' by Lana Del Rey. Her video features clips that look self-made with a normal, not of great quality, camera. However, the idea adds a sense of it being antique, nostalgic, realistic as well as romantic.