Mise-en-scene is very important within a production;
it could make a large visual difference and draw the attention of an audience.
For the mise-en-scene to be successful, it must attract the target audience of
the production, by clothing, props, make-up, location, colour and lighting.
The target audience for our production is teenage females, most likely to
be 15 years and over as that is when they are in ‘high school’ (which is also a
key location within the production).
Costume: Casual wear, Cool Wear e.g. Leather Jacket, shirts:
The costumes within our production were
picked to appeal to the teenage audience, young, cool and stylish. It's
something that the audience could wear therefore
they could relate to it. The costumes such as the iconic leather
jacket were also picked to connote the meaning of a "bad" girl.
To
represent the ‘good girl’ and to become the opposite to the ‘bad girl’, the
actress (Hana) wears a school like shirt, buttoned to the top and a checked
skirt, in able to look clever and well behaved. The prop used is a chalkboard
to also fit the school theme.
To make the music video more realistic, as a group we went to a
photo-booth in the fashion store 'Urban Outfitters'. As well as filming within
the photo-booth, we took a panning shot of the strip to add to the music video
to add the final result of the video being relatable to teenage girls and add
the ‘couple feel’ to the video.
Props: Sunglasses, Bandana, Chalkboard, Mobile Phone, Photo Booth photos, Picture frame, Books (studying in bedroom and library), Magazine:
These are all item that our target audience can relate with and also the bandana gives the actor more of a 'bad boy' look and this also link with the band 5 Seconds of Summer as they too wear bandanas.
We have also included some intertexuality within our music video. From researching into other pop genre music videos we wanted to take this idea of the heart shaped sunglasses from Taylor Swifts music video '22', this also gives our video a girly feel likewise with '22'
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