Representations within our Music Video

The target audience for the music video is working class/middle class young females, majority from the United Kingdom, Australia and the USA due to the popularity of the band in those places.  The video will follow a narrative and the lyrics will link with the visuals. The narrative will be of a girl who appears to be a ‘good girl’ but is really a ‘bad girl’; cheeky, rebellious and has a ‘secret’ boyfriend. Scenes will mostly be of the couple at school, as this will relate to the target audience. 

How will I use camera, mise-en-scene, editing and other elements to represent stereotypes and positive/negative representations? 

There will be a few stereotypes in the video because it is a narrative video meaning that characters would be more interesting if they were exaggerated. The couple will be a boy and a girl. There will be positive and eye-catching imagery shown through the use of different camera shots, mise-en-scene and the editing. For example, the idea of being a good girl but actually being rebellious and hiding away love will be a comedic aspect of the video. The camera shots will be ranged and this is what will help the video be appealing for the audience.

How will these representations appeal to your audience or promote the artist?

The representations will appeal to the target audience because the scenes will be similar to real life and what they are going through, making it very relatable for them.  (School, Bedroom, Urban city...).