For the making of the album advertisement poster we decided that we wanted it to look simple but at the same time included something that stood out as we thought that this would look the best. We figured that we wanted to add something to the background that linked with our music video and youths (which is our target audience). Something that was subtle yet appealing. Therefore, we decided to create/draw a 'doodle background; it relating the our target audience as this is something that is done in school.
"Simplicity is the ultimate sophistication"
- Clare Boothe Luce
Hana from our group sketched the doodles on a large piece of paper which we then scanned into the computer. After uploading the image onto a Mac computer we increased the opacity in able for the image and text in front to stand out more as the doodles would appear fainter.
Planning:
In regards to genre we firstly wanted to stay quite close to the usual conventions of pop music advertisement posters however, because we found that our video challenged the usual pop conventions a little we decided to carry this theme throughout all of our media products. To do this we didn't use bright colours as we wanted to stick to the rebellious look and narrative to the video. However, to make sure that we still attracted the correct target audience the products where aimed at we added a 'doodle' background that the audience could relate to, in this case it being school.
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